Forget about old marketing methods like the ATL (Above the line) or BTL (below the line) method. The presence of digital technology has significantly changed the way business markets its products using omnichannel, multi-format, and multi-platform. You can learn more about digital marketing on our digital marketing firm
Digital marketing is actually a promotional activity both for a brand or product using electronic media (digital). Tens of years ago, digital marketing media was very limited, called television or radio which can only convey information in one direction. Today, with the rapid development of digital technology and the wide acceptance of almost all levels of society, no doubt the digital marketing model is one of the main channels.
Some examples of marketing techniques included in digital marketing:
SEO – Search Engine Optimization
Online advertising – FB ads, Google Ads, etc.
Print media promotion
Television & radio advertising
Electronic billboard (video Tron)
Unlike advertisements in newspapers, brochure leaflets and the like, marketing strategies applying digital media especially online can be estimated precisely. By applying digital media, you can find out how long your product video are watched, what percentage of sales conversion from each ad, and of course you can evaluate which ads are good and not.
The ability of digital marketing to track is certainly very helpful for business people in calculating the ROI (return of investment) from the company’s marketing budget. In addition to the ease of evaluation, broad geographical reach is also one of the advantages of digital marketing. By utilizing digital media, you can spread your product content/brand to the world with just a few clicks. Also with this reason, the old offline marketing method has even been completely abandoned by certain companies.
If we speak digital marketing, as already discussed in the article above, this spectrum is very broad. Therefore, it is important for a digital marketer to know the techniques and resources needed by a company so that digital marketing can run well. One important element in digital marketing is assets, identify what digital assets you have, and begin to focus on just a few assets as mentioned in writing how to start a business on social media.